Publicity Officer

Fixed Term Role for 9 months

Purpose

To provide marketing support to DLF’s campaign to ‘Add Life to Years (through practical support)’ through promotion of the Living Made Easy brand and its sub-brands that target older and disabled people in the UK.

Main Duties and Responsibilities

1. Undertake a planned calendar of agreed activity in support of DLF’s campaign to ‘Add Life to Years (through practical support)’ through promotion of the Living Made Easy brand and its sub-brands that target older and disabled people in the UK. Living Made Easy will be redesigned Sept – Dec 2020 and will then directly integrate the Youreable, AskSARA and Factsheets sub-brands. All activity pre-December will promote assets being migrated.
2. Produce articles targeting older and disabled people and their informal carers promoting Living Made Easy’s information and advice using spokesperson, surveys, consumer promotions and other techniques.
3. Increase referral traffic to Living Made Easy by encouraging referrals (links etc) to Living Made Easy by public-facing organisations and media such as charities, government, NHS and media.
4. Increase referral traffic to locally licensed versions of AskSARA (that route to Living Made Easy) by targeting local organisations such as Age UK, support groups, Red Cross and a range of others.
5. Undertake an agreed campaign targeting social media such as Facebook and Twitter to increase reach and encourage use of and referrals to Living Made Easy.
6. Investigate the potential to re-apply for and then manage an ongoing Google grant for Living Made Easy.
7. Collaborate with the Information and Advice team on Search Engine Optimisation.
8. Manage the development of the donate pathway within Living Made Easy once re-launched.
9. Produce regular and ad hoc reports tracking the performance of Living Made Easy and its sub-brands. Run regular online and offline surveys to increase our understanding of the profile and usage of the service.
10. To undertake regular moderation of the Youreable forum dealing with posts, logins and overall oversight of content
11. To work in conjunction with the Shaw Trust’s central marketing communications team.